Increase your revenue with Tech

Increase your revenue with Tech Series

Series #1: Real Estate Online Reservation System Project

Here are 3 data points we worked on in improving our clients’ revenue:

1. 86% of Site Visitors don’t see the property selection. This is because the Property Catalogue Selection is behind a sign-up process
   • Why: Our client wanted to capture leads that’s why they wanted users to sign-up.
   • Disadvantage: Users do not see the products which leads to a high inquiry rate on chat and phone and an overall low conversion rate on the website.
   • Solution: Expose the Property Catalogue Selection, add a chatbot to capture leads
   • Result: Users stay longer and browse the properties, and leads are captured through the chatbot on the website
2. 23 forms and an average of 15 required fields per form! Long and complicated steps in completing a property purchase.
   • Why: The client wanted to complete as much information as possible before the purchase which is 23 forms and an average of 15 fields per form!
   • Disadvantage: High Drop-off Rate in the client’s current online reservation process
   • Solution: Simplify and shorten the process
   • Result: The reservation process is now only 5 steps on a total of 11 fields. The drop-off rate has now been significantly reduced.
3. 18% of cancellations on purchases are due to unavailable inventory. Inventory Availability is not real-time
   • Why: The reservation system keeps a separate database and is keeping its records.
   • Disadvantage: Users reserving an unavailable property causes them to cancel their purchase
   • Solution: Integrate with the client’s MIS and ERP systems
   • Result: Significantly lower cancellation rate increasing transaction throughput.